Provinces across Canada will introduce direct-to-consumer alcohol sales — a step forward in breaking down interprovincial trade barriers that prevent the free movement of alcohol across Canada.
Canadian alcohol industry has long advocated for removal of barriers that block interprovincial trade
Anya Zoledziowski · CBC News
· Posted: Jul 21, 2026 4:51 PM EDT | Last Updated: 25 minutes ago
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A sign is placed in front of the American whiskey section at a B.C. Liquor Store after top selling American-made products were removed from shelves in Vancouver last year. The Canadian alcohol industry has long advocated for free movement of its products across provinces. (Ethan Cairns/The Canadian Press)
Provinces across Canada will introduce direct-to-consumer alcohol sales — a step forward in breaking down interprovincial trade barriers that prevent the free movement of alcohol across Canada.
Under a new deal, nine premiers say they are updating rules to allow more Canadian brewers and distillers to sell alcohol directly to Canadian consumers outside of their home provinces.
The push is part of a larger effort to address interprovincial trade barriers across Canada and would lift barriers that make it more difficult or costly for manufacturers to sell alcohol outside their home provinces.
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