The Crown corporation has just embarked on creating a new strategic plan, expected to be released next February or March, according to CEO Lori Stickles. She said many of the goals from the first plan have yet to be achieved.
Expanded rural access, loyalty program, in-store sampling still in the works
Raechel Huizinga · CBC News
· Posted: Aug 14, 2026 5:00 AM EDT | Last Updated: 1 hour ago
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Lori Stickles, CEO of Cannabis N.B., said while many goals were not met in the corporation’s first strategic plan, they’re all still on the table. (Victoria Walton/CBC)
Against a backdrop of strict regulation, declining sales and relentless competition from the illicit market, Cannabis New Brunswick is looking ahead to the next three years.
The Crown corporation has begun developing a new strategic plan, expected to be released next February or March, according to CEO Lori Stickles. She said many of the goals from the first plan have yet to be achieved.
“It was a lofty plan when we set it out,” she said. “There are several things that did not happen as we had planned.”
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