New Brunswick·New
Five Fredericton businesses, all near the same intersection, will spend the summer shrouded by construction. But in anticipation of the summer street closure, the businesses decided to collaborate with their competitors to try to bring in customers.
Coastline Pizza co-owner says weekly meetings began in February

Hannah Rudderham · CBC News
· Posted: Jul 21, 2026 11:09 AM EDT | Last Updated: 14 minutes ago
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A road closure on Westmorland Street in Fredericton has brought together five local businesses affected by the construction. (Michael Heenan/CBC)
Five Fredericton businesses, all near the same intersection, will spend the summer shrouded by construction.
But in anticipation of the summer street closure, the businesses decided to collaborate with their competition to try to bring in customers.
“Sometimes choosing a place can be as simple as a right versus a left-hand turn, so our job as entrepreneurs is to remove as many of those barriers as possible,” Jennie Wilson, co-owner of 11th Mile and Coastline Pizza, said.
“We know construction will have a negative impact, but we thought, well, why don’t we tap into our regulars and the people in Fredericton who love small businesses and provide them a little bit of extra incentive to come on down.”
Downtown signage indicates that businesses in the construction zone are still open, » Read More
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