New Brunswick·US-Canada Trade War
Nackawic’s pulp mill will cease operations on Nov. 4, putting an estimated 350 employees out of work.
Nackawic business owner walks away from U.S. orders a second time
Raechel Huizinga · CBC News
· Posted: Oct 07, 2026 5:00 AM EDT | Last Updated: 1 hour ago
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Alicia Nicholson and her husband, Troy Nicholson, are navigating both the loss of Troy’s job and the potential closure of Alicia’s business due to U.S. tariffs. (Submitted by Alicia Nicholson)
Alicia Nicholson has spent this year watching the same storms roll through.
She’s the owner of Upfront Cosmetics, a small business launched in 2019 based in Nackawic. At the height of its success, Upfront’s products could be found in nearly 600 stores across North America, with U.S. exports accounting for between 30 and 50 per cent of business.
As Nicholson grew her business — pausing U.S. orders after the first round of tariffs, recalibrating and then re-entering the market — her husband, Troy, helped support their family by working at the town’s pulp mill, stepping in to help with Upfront on his days off as Nicholson navigated the tragic death of one her employees.
This story was brought to Nouzie by RSS. The original post can be found on https://www.cbc.ca/news/canada/new-brunswick/tariffs-business-layoffs-nackawic-mill-9.7371506?cmp=rss
