New Brunswick·New
Devon Strang of Blue Roof Distillers says business is up since New Brunswick removed U.S.-made liquor from shelves, but steep markups imposed by N.B. Liquor are making it difficult to expand the company’s business.
Blue Roof Distillers says N.B. Liquor’s markups are making it difficult to expand business

Hope Edmond · CBC News
· Posted: Mar 14, 2026 5:00 AM EDT | Last Updated: 27 minutes ago
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Cameron Boyd, left, and Devon Strang of Blue Roof Distillers. Strang says sales have increased about 60 per cent since the province pulled U.S.-made liquor from the shelves. (Submitted by Devon Strang)
Some New Brunswick alcohol producers say they’re struggling to keep up with an increased demand for their products that’s been fuelled by U.S. tariffs and a resulting surge in supporting local.
Devon Strang, co-owner of Blue Roof Distillers in the southeastern community of Malden, says sales have gone up nearly 60 per cent since the province removed U.S.-made liquor from the shelves.
But he still can’t afford to expand his production facilities to make more gin, vodka, rum and coolers.
“We need to look at how we can,
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