Small businesses have always been the backbone of New Brunswick. They’re the neighbourhood cafés that know your order by heart, the makers and artisans whose work reflects our province’s culture, the family-run shops keeping traditions alive, and the service providers who shape our day-to-day lives. But today—more than ever—supporting local is more than a kind gesture. It’s a powerful way to strengthen the communities we call home.
1. Local Businesses Keep Money in New Brunswick
When you choose to shop at a locally owned business, more of your dollar stays right here. Local owners purchase from other New Brunswick suppliers, hire local contractors, and reinvest profits into community events, youth programs, and neighbourhood improvements. It creates a cycle of support that benefits everyone.
2. They Create Jobs and Build Stability
Small businesses are some of the largest job creators in the province. By choosing local, you’re helping maintain stable employment for individuals and families in your own community. A strong local business ecosystem also means more opportunities for young people to stay—and thrive—right here in New Brunswick.
3. Local Shops and Services Preserve Community Identity
From the markets in Saint John to the artisan boutiques in Fredericton and the cafés lining downtown Moncton, local businesses give our communities their character. They’re the places visitors remember and residents take pride in. Supporting these businesses ensures that our towns and cities remain vibrant, unique, and full of personality.
4. It Strengthens Rural Communities
In many rural parts of New Brunswick, small businesses aren’t just storefronts—they’re community hubs. They provide essential goods and services that would otherwise require long travel. When we support these establishments, we help keep rural communities thriving and reduce the risk of losing essential local amenities.
5. Entrepreneurs Bring Innovation and Passion
New Brunswick’s entrepreneurs are resourceful and creative. Whether it’s eco-friendly products, handmade goods, local food innovations, or specialized services, these businesses often fill gaps that big-box stores can’t. Supporting them fuels more innovation, more local talent, and a stronger provincial economy.
6. Local Spending Helps the Environment
Buying from New Brunswick businesses often means shorter supply chains and less shipping. Choosing local produce, handmade goods, and locally sourced products reduces your environmental footprint and supports more sustainable consumption.
7. Your Support Truly Makes a Difference
A single purchase from a local business can have a bigger impact than you think. For many small owners, every sale is a moment of encouragement—a reminder that their work matters. It can help them weather slow seasons, hire more staff, or expand their offerings.
How You Can Support Local This Season
Shop at independent stores and markets
Choose local food producers and farmers
Dine at New Brunswick-owned restaurants
Hire local service providers (mechanics, hairstylists, tradespeople, photographers)
Share and engage with small businesses on social media
Buy gift cards from your favourite spots
Supporting local isn’t just an economic choice—it’s a way of investing in the New Brunswick we want to see thrive. Every purchase, every review, and every share helps keep our province’s communities strong, connected, and full of life.
This season and all year long, let’s celebrate and uplift the small businesses that make New Brunswick feel like home.
