Protein shakes and the shakeup of N.B.’s dairy industry | CBC News

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protein-shakes-and-the-shakeup-of-nb.'s-dairy-industry-|-cbc-newsProtein shakes and the shakeup of N.B.'s dairy industry | CBC News

What a difference 40 years makes in the dairy business in New Brunswick, especially in an age where people are looking for protein in everything from cheese products to smoothies and nutrition bars.

Paul Gaunce was a young dairy farmer in the Sussex area when the Dairytown milk processing plant first opened in 1984.

He remembers the excitement over the new plant, which would go on to produce award-winning butter as well as milk powders for a local industry that badly needed additional manufacturing capacity.

“It was huge back then because we were having issues trying to find homes for our milk,” Gaunce said.

“We just didn’t have the capacity because New Brunswick kept growing and growing at that time. … Dairytown’s been a great plant for Sussex, a great plant for the dairy industry in the Maritimes.”

Decades on, the industry is once again facing manufacturing capacity challenges.

As consumer demand for protein-packed foods and drinks rises, Agropur is restructuring to meet it.

A man and a woman side by side in a barn with dairy cows in the background.Paul Gaunce and Karen Versloot own and operate Combination Holsteins in Keswick Ridge. ‘The protein growth in the market is huge,’ said Gaunce. (Roger Cosman/CBC News)

The Sussex-area and Truro, N.S., plants will close by 2028, in favour of expanding and modernizing the company’s plant Bedford, N.S., plant for protein ingredient production and its Miramichi plant for milk processing. 

When the plant modernizations and expansions are complete,

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