In the wake of retaliatory tariffs announced by the federal government, some New Brunswick businesses say their customers are already selecting away from U.S. products because of Trump’s tariff campaign, while trade associations in forestry and manufacturing are supporting the federal government’s strategy.
Some N.B. businesses say their customers are choosing alternatives to U.S. products
Erica Butler · CBC News
· Posted: Aug 26, 2026 5:30 PM EDT | Last Updated: 3 hours ago
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Federal Trade Minister Dominic LeBlanc said there will be some “pain points” for domestic businesses in Canada’s retaliatory tariff package. (Victoria Walton/CBC)
A New Brunswick wood supplier said its customers don’t want to buy products sourced in the United States, as the ongoing tariff war between Canada and the U.S. escalates.
“There’s been a change in behaviours across Canada,” said Bob Lennon of Bathurst-based Thermalwood Canada.
The heat-treated hardwood business occasionally brings in wood from the U.S. when Canadian mills can’t meet their needs, said Lennon. But when the company started including caveats about tariffs in their quotes, about half of its customers started asking where their wood is originally sourced.
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