New Brunswick·New
New Brunswick tourism operators are reporting a strong season, and officials are working to extend the season beyond summer and encourage travelers to explore more of what the province has to offer.
Province wants to increase annual tourism revenue from $2.7B to $3.7B
Polina Kozlova · CBC News
· Posted: Oct 12, 2026 5:00 AM EDT | Last Updated: 27 minutes ago
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The Giant Lobster monument is a landmark in Shediac, one of New Brunswick’s popular tourist destinations. (Town of Shediac)
For many visitors to Shediac, a stop at the giant lobster on Main Street is a must, but just steps away, the Homarus Centre is having a record-breaking year, taking tourists beyond the seafood on their plates and into the science behind it.
The centre welcomed 17,133 visitors through to the end of September. That’s up from 13,900 last year, and with the season running until Thanksgiving Monday that number will climb further.
Tour bus operators have helped bring in visitors, said centre director Pierre Dupuis, and bookings for next year are already coming in.
“The majority of our visitors in Shediac, they do come from Quebec,
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