Big markup on N.S. mead for N.B. Renaissance fair highlights trade barriers | CBC News

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big-markup-on-ns-mead-for-nb.-renaissance-fair-highlights-trade-barriers-|-cbc-newsBig markup on N.S. mead for N.B. Renaissance fair highlights trade barriers | CBC News

Nova Scotia

A week before a Nova Scotia meadery was going to sell almost 600 wine-size bottles of mead to a New Brunswick Renaissance fair, the 100-plus per cent markup fees charged by New Brunswick’s liquor regulator largely scuttled the order. The situation even attracted the ire of Nova Scotia’s premier.

An $11K order ballooned to $25K under N.B. liquor fees, forcing a Renaissance fair to slash its order

Richard Woodbury · CBC News

· Posted: Aug 31, 2026 5:00 AM EDT | Last Updated: 4 hours ago

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A white married couple is shown at a Renaissance event.Maria and Connor Jeffreys, the owners of Nova Scotia-based Fireside Meadery, are shown at the recent Shediac Renaissance Faire. (Submitted by Connor and Maria Jeffreys)

A week before Nova Scotians Connor and Maria Jeffreys were set to deliver nearly 600 bottles of mead to a New Brunswick Renaissance fair, the owners of Fireside Meadery hit a regulatory wall that threatened the deal.

While the Musquodoboit Harbour entrepreneurs knew New Brunswick’s Crown-run liquor retailer (ANBL) had to act as the middleman, they were stunned to discover ANBL planned to mark up their product by more than 100 per cent — pushing an $11,300 order to roughly $25,000.

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