N.B. has to ‘get aggressive,’ Holt says as she releases new export strategy | CBC News

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nb.-has-to-'get-aggressive,'-holt-says-as-she-releases-new-export-strategy-|-cbc-newsN.B. has to 'get aggressive,' Holt says as she releases new export strategy | CBC News

New Brunswick·New

The Holt government announced a plan Monday that aims to boost New Brunswick export markets and increase international export revenue by nearly 16 per cent over the next four years, and by 60 per cent interprovincially.

Strategy sets ‘ambitious goals’ for boosting N.B. presence abroad and elsewhere in Canada

Abby Russchen · CBC News

· Posted: Nov 09, 2026 5:49 PM EST | Last Updated: 38 minutes ago

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A woman stands in front of a podium as she's speaking and there's a sign on the podium that says Premier Susan Holt said the market diversification strategy has ambitious goals but these are required in the current economic climate. (Mathieu Bernier/Radio-Canada)

The Holt government has released its strategy for boosting the presence of New Brunswick businesses outside the province and in international markets outside the United States.

The goal is to increase international export revenue by nearly 16 per cent over the next four years and by 60 per cent interprovincially, Premier Susan Holt said Monday in announcing the strategy.

The plan,. called “Local roots, global reach: New Brunswick’s Market Diversification Strategy,” is being put into practice at a time time of uncertainty in a rapidly changing economic environment, Holt said.

“We need to reach new customers,

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