N.B. Liquor will eliminate long-standing taxes-included pricing in corporate and agency stores to match with the experience at the grocery stores, which add the HST and deposit charges at the cash register.
Grocery partners already use approach of calculating tax at the register, N.B. Liquor says
Mark Leger · CBC News
· Posted: May 30, 2026 5:00 AM EDT | Last Updated: 1 hour ago
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N.B. Liquor says customers will not see increased prices as a result of the change in the pricing model. (Hannah Rudderham/CBC)
The customer experience at a New Brunswick Liquor store has been straightforward for nearly 30 years: the price on the shelf is the one people pay at the cash register.
That’s going to change as soon as this fall, when the Crown corporation eliminates taxes-included pricing in corporate and agency stores.
This is being done to match what happens in grocery stores, where the HST and deposit charges are added at the cash register.
“This change will help [N.B. Liquor] align with standard retail practice; most retail stores do not display “all-in” pricing on the shelf, and in fact our grocery partners are already using this approach,” N.B.
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