As peak tourism season begins, New Brunswick’s political parties continue to duke it out over the best way to attract visitors.
Minister defends Blue Jays venture and other moves she says are aimed at increasing tourism revenue
Jennifer Sweet · CBC News
· Posted: May 23, 2026 5:00 AM EDT | Last Updated: 2 hours ago
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Cape Enrage will not be open this summer after the province reduced funding for the site and for several other small tourism attractions. (Michael Heenan/CBC)
As peak tourism season begins, New Brunswick’s political parties continue to duke it out over the best way to attract visitors.
Tourism Minister Isabelle Thériault maintains she is making some tough decisions aimed at boosting annual tourism revenue to $3.7 billion from $2.7 billion by 2031.
Opposition parties say some of the decisions are out of touch with both New Brunswickers and potential visitors.
One controversial move was sending 13 staff members to a Toronto Blue Jays game last fall.
In a political panel discussion Friday on Information Morning Fredericton, Thériault said the costs of that trip were covered by regular tourism budget spending on promotions in Ontario and Quebec.
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