Winter in New Brunswick has a way of bringing people closer together. As the days grow shorter and the air turns crisp, it’s also the perfect time to support the small, local businesses that help keep our communities vibrant year-round. Shopping local during the winter months doesn’t just feel good—it makes a real difference.
Here are some wonderful ways (and places) to support New Brunswick businesses this season.
Cozy Cafés & Local Eateries
There’s nothing like warming up with a hot drink or comfort food on a cold day. Independent cafés, bakeries, and family-owned restaurants across the province rely heavily on winter support.
Look for:
- Local coffee roasters and tea shops
- Bakeries offering fresh bread, pastries, and seasonal treats
- Restaurants featuring locally sourced ingredients
Grabbing lunch or a coffee locally can turn an ordinary winter day into something special.
Handmade Goods & Artisan Shops
Winter is peak season for thoughtful gifting, and New Brunswick is home to talented makers creating one-of-a-kind items.
Shop local for:
- Handmade candles, soaps, and skincare
- Knitted goods, quilts, and winter accessories
- Pottery, woodwork, and local art
Many artisans sell online or through local markets, making it easy to support them even on snowy days.
Local Boutiques & Specialty Stores
From clothing to home décor, small boutiques offer unique finds you won’t see everywhere else—and your purchase helps keep local storefronts alive during the quieter months.
Check out:
- Independent clothing and lifestyle boutiques
- Bookstores and stationery shops
- Home décor and gift shops featuring Maritime-made items
Shopping small often means better quality, personal service, and a story behind every purchase.
Winter Markets & Pop-Ups
Even in colder months, New Brunswick communities continue to host indoor markets and seasonal pop-up events.
These are great places to:
- Discover new local brands
- Stock up on local food products like honey, preserves, and baked goods
- Meet the people behind the businesses you’re supporting
Markets are also a great way to spend a cozy winter weekend.
Simple Ways to Support Beyond Shopping
Supporting local doesn’t always require spending money.
You can also:
- Share your favourite businesses on social media
- Leave positive reviews online
- Recommend local shops to friends and family
- Purchase gift cards for future use
Every small action helps businesses thrive through the winter season.
Why Supporting Local Matters in Winter
Winter can be a challenging time for small businesses, especially in quieter communities. Choosing local helps:
- Strengthen the local economy
- Create jobs within the province
- Keep main streets lively and welcoming
- Build stronger community connections
When you shop local, you’re investing in the people and places that make New Brunswick feel like home.
This winter, consider making at least a few of your purchases from small New Brunswick businesses. Your support helps ensure these local gems continue to thrive—not just this season, but for many winters to come.
