A campaign of ads and information sessions aims to inspire New Brunswickers to run for municipal office in elections is slated for May 11. The call comes during a time of challenges for municipal politicians.
Online harassment, expanding mandate remain challenges for local politicians

Erica Butler · CBC News
· Posted: Mar 02, 2026 5:00 AM EST | Last Updated: 2 hours ago
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Union of Municipalities of New Brunswick president Brittany Merrifield addresses the crowd at the launch of the “Ready, set, run for council!” campaign in Moncton city hall. (Radio-Canada)
The province’s municipal associations are banding together to launch a campaign to entice more residents to run for local office.
Municipal elections across the province are slated to happen on May 11, with nominations for 599 council and mayoral seats open from March 23 to April 10.
Serge Arsenault is hoping to see plenty of people “take the leap.”
The Grand-Bouctouche CAO is also vice-president of the Association of Municipal Administrators of New Brunswick, one of three groups launching the campaign under the slogan, “Ready, set, run for council!”
“We want people that want to be involved,” said Arsenault,
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