The 2024 New Brunswick Progressive Conservative election campaign leaned heavily — and spent heavily — on campaign consultants with socially conservative and populist connections, particularly in Western Canada, newly public documents reveal.
Party’s election expenses show payments to consultants aligned with former N.B. premier’s rightward shift
Leaflets were handed out last spring at the Canada Strong and Free Conference in Ottawa, asking for donations to Blaine Higgs’s campaign for the New Brunswick election in October. (Kate McKenna/CBC)
The 2024 New Brunswick Progressive Conservative election campaign leaned heavily — and spent heavily — on campaign consultants with socially conservative and populist connections, particularly in Western Canada, newly public documents reveal.
Financial returns for the PC Party show six-figure spending on services provided by Steve Outhouse, the party’s campaign manager, and his company Intercede Communications.
Another Prairie-based company, Mash Strategy, whose CEO has raised the spectre of western separatism, also worked on the campaign.
Both companies also did taxpayer-funded work for the New Brunswick government when PC Premier Blaine Higgs was in power.
“I want to be sure our perspective is not limited to one region, one province,” Higgs said of the government contracts in April 2024.
WATCH | PC election spending reflected Higgs’s rightward tilt:
How the New Brunswick PCs borrowed from western populism in 2024 campaign
PC Party financial documents show payments to populist-style conservative strategy firms, » Read More
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