Higgs faces the pros and cons of a one-promise campaign

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1 week ago
higgs-faces-the-pros-and-cons-of-a-one-promise-campaignHiggs faces the pros and cons of a one-promise campaign

On the very first day of his re-election bid, Blaine Higgs predicted how the campaign would probably unfold — and so far, he’s been proven right.

Other parties would flood the electorate with hundreds of millions of dollars in promises, the Progressive Conservative leader said ruefully as he stood outside Government House.

He would stand alone, he vowed, refusing the temptation to follows suit, and instead stick with his single, marquee commitment: to lower the harmonized sales tax by two points.

He recognized his pitch might require a bit of extra effort from voters to grasp.

“I’m hopeful that people will look a little deeper than what we’ll see as probably a continuous string of election promises, or possible musings about election promises, or concepts that could be adopted,” he said.

“We’re focused on making it cheaper for people to work here in the province and live here in the province.”

What’s new? Not much

Since then, the PC leader has been visibly frustrated as Liberal and Green promises have piled up, hogging attention and forcing his campaign to denounce them.

His signature promise, reducing the HST, is plastered in giant letters on the side of his campaign bus, but it’s not easy to stretch that single message to fill the entire campaign.

WATCH | Higgs on the risk of big promises:

Higgs’s one-promise campaign presents political riskThe PC leader is refusing to make pricey commitments,  » Read More


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